Microsoft’s new search engine Bing – and how to optimize your website for Bing
August 3, 2009
Microsoft’s Bing search engine has just become publicly available, allowing you to decide whether Microsoft’s latest effort has the goods to take on Google. Bing is available at www.bing.com and replaces Live Search. Microsoft is expected to spend $80 million to $100 million on Bing marketing... Read more
Microsoft’s new search engine Bing – and how to optimize your website for Bing
June 25, 2009
Microsoft’s Bing search engine has just become publicly available, allowing you to decide whether Microsoft’s latest effort has the goods to take on Google. Bing is available at www.bing.com and replaces Live Search. Microsoft is expected to spend $80 million to $100 million on Bing marketing... Read more
Google warning: is your site abused through redirects?
April 4, 2009
Google recently wrote in one of its official blogs that it is possible for spammers to take advantage of your website without ever setting a virtual foot in your server. Spammers can do this by abusing open redirects. What are open redirects? Many websites use links that redirect their website visitors... Read more
How long does it take to get top rankings on Google?
March 24, 2009
Many people who start a website think that it is possible to get high rankings on Google within a few days. Unfortunately, this is not possible. Competition on the Internet is fierce and there are several factors that influence how long it takes until Google lists your website. 1. How old is your website? If... Read more
Ranking test: can there be too many links to your home page?
January 18, 2009
In an online webmaster forum, a webmaster described the link experiment that he did with his websites. He tried to find out how linking to the home page affected his rankings. What did the webmaster test? The webmaster tested the effect of links from sub pages of his website to his home page. He tried... Read more
How the bounce rate of your website can affect your Google rankings
January 18, 2009
Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate? What is the bounce rate? There are two definitions: the bounce rate of your website is the percentage... Read more
What to do when your Google rankings have dropped
December 7, 2008
Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from Google? Many things can cause a ranking drop. This article explains what you can do to get your rankings back. Three reasons why your Google rankings might have dropped There are several reasons... Read more
How your web page titles can help you with local search
November 21, 2008
If you’re selling products and services that are related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in your area is to optimize your web page titles. What is the web page title? The title of a web page... Read more
Do search engines think that your website is spam?
November 19, 2008
About three weeks ago, Microsoft was granted a new patent with the name Web Spam Classification Using Query Dependent Data. Although this patent application was filed by Microsoft, all major search engines probably use similar methods to classify web pages. How do search engines analyze web pages? Search... Read more
Five internal linking tips that will improve your search engine rankings
November 9, 2008
If you want your website to be indexed by search engines, it is important that your site has a good link architecture. The link architecture of your website is the method that you use to link from your website pages to other pages of your website. How search engines find the web pages on your website Search... Read more